
Recovery is a key part of every professional athlete’s routine. In this project, we showed how the services at Sauna+ naturally fit into the daily training of UFC fighter Ivan Erslan. The focus was on creating a realistic but visually appealing look at the recovery process. By combining a documentary-style approach with carefully crafted shots, we wanted to highlight the importance of balancing physical intensity with a calm mental state brought by the recovery itself.
Type
SOCIAL MEDIA CONTENT
ADVERT
Year
2024






