
The focus of this project was the launch of the adidas Boston 13 sneakers for SportVision. Since it’s a high-performance running model, we went with the following concept: professional MMA fighter Filip Vidak takes the lead role, and we shot everything in Maksimir Forest, a popular spot for Zagreb’s runners. Our goal was to capture the rhythm, strength, and energy of the sport, which we brought to life with quick transitions, dynamic cuts, and handheld shots—creating visuals that boost adrenaline and really convey the spirit of movement.
Type
SOCIAL MEDIA CONTENT
ADVERT
Year
2025






