For the song “Beton” by 30 Zona, we created a music video where we really wanted to move away from the usual, surface-level scenes and roles you often see in videos. With a carefully developed script, we focused on building a convincing narrative that strengthens and elevates the artists’ brand. One of the best parts of this project was having complete creative freedom, which let us explore and experiment with new techniques and effects in music-video production.