
Adidas’ Z.N.E. collection focuses on a lifestyle that blends creativity, movement, and personal expression. For the launch video, we brought this idea to life through the work of well-known Zagreb graffiti artist Slaven Lunar, whose creative process reflects the brand’s values—focus, dedication, and authenticity. Alongside showing the mural’s creation, we also featured the finished pieces inside the adidas store, combining a documentary approach with the vibe of a promotional video. The result is content that conveys the spirit of the collection through art, movement, and urban energy.
Type
SOCIAL MEDIA CONTENT
ADVERT
Year
2025







